Not all bacteria are created equal, that’s for sure. The benefits of the ‘good’ guys on our gut microbiome are well documented, from better immunity and increased mood, to weight-loss and lower incidences of serious illness, so it’s no surprise that we’re obsessed with increasing them. Many of us try this with probiotics and by eating better (less junk, more plants), but what we clean our homes with has an impact too. Some experts believe that many allergies are down to our over sterilised surroundings, where we obliterate the good bugs, along with the bad, through toxic and overly harsh anti-bacterial cleaning products, which is why Pure Effect‘ All Clean is such a clever idea.
Based on active bacterial cultures, a few drops of the concentrated solution are mixed with water to create an all-purpose cleaning fluid, that will neutralise unwanted bacteria and remove grease and dirt with natural enzymes. It’s gentle but effective so it’s particularly good for porous materials like marble and will leave kitchens, bathrooms, windows, floors and any other surface (even textiles) spick and span, whilst being better for our health, homes and planet. Oh and it’s just bagged a Swedish Design Award too.